National · Lead Story
Austin in June: Hemp Beverage Expo 2026 Signals a THC Drinks Industry Finding Its Legs
The Hemp Beverage Expo 2026 is bringing the THC drinks industry to Austin this June — and the fact that this event exists at all says something significant about where hemp-derived beverages have landed. From a regulatory gray zone to a trade-show floor with real money behind it, the THC beverage category is no longer just a novelty.
Morgan Ellis
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6 min read